Count every website with your name on it.
- 01
Plan for fewer, bigger owners of your marketing stack
Plan for fewer, bigger owners of your marketing stack, and get the commitments in writing before the roadmap changes.
Salesforce
- 02
Tell buyers what happens after they press submit
Tell buyers what happens after they press submit, because an unanswered question at the form is a lead you never see.
RD Marketing
- 03
Know who can reach your customer data when a data partner changes hands
Know who can reach your customer data when a data partner changes hands, and use the audit rights you are offered.
Federal Trade Commission
- 04
Ask for the site list before AI-made pages take the display budget
Ask for the site list before AI-made pages take the display budget, and pay for buyers, not viewability.
DecryptAds
- 05
Give each AI agent one narrow job and a fixed route
Give each AI agent one narrow job and a fixed route, because one agent that knows everything gets less reliable.
Engineering at Meta
- 06
Line up your licenses before financial ads need proof
Line up your licenses before financial ads need proof, so verification does not switch off your search ads.
Google
Know what you own before someone else tests it.
The teams pulling ahead know every website and vendor that carries their name, get platform commitments in writing as the stack consolidates, close the gap after the form, watch where customer data and ad money actually go, keep AI agents on narrow jobs with human sign-off, and prepare credentials before platforms ask for proof.
Count Every Website With Your Name On It
AI agents just broke into the side websites of more than 100 companies for about $50 a success. Find every site that carries your brand, give each one an owner, and retire the ones nobody needs.
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