Ship the Preferred Sources button
- 01
Embed Google's new Preferred Sources button so the reader stays on your page
FAAR 2.2: Ship the Preferred Sources button this week. It is the cheapest way to ask loyal readers to raise your odds in Top Stories, AI Overviews, and AI Mode without waiting on a ranking change.
Read the story → - 02
Treat Shopify WebMCP as a conversion-path audit, not a discovery channel
FAAR 1.4: Your storefront is now machine-callable in Chromium. Clean variant data, collection copy, and policy facts this week. Agents will not infer what a pretty PDP meant to say. Hydrogen teams should not migrate to the developer preview just to get WebMCP.
Read the story → - 03
Build 16:9 and 9:16 video in Google Ads Asset Studio with Gemini Omni
FAAR 2.4: You can now brief to 16:9 + 9:16 to PMax/Demand Gen inside Google Ads. Use it to fill format gaps this week. Do not skip the brand review.
Read the story → - 04
Replace AI share of voice with server-log crawler reporting
FAAR 2.2: GA4 will never show AI crawlers. If OAI-SearchBot or PerplexityBot is not in your logs, you are not in the retrieval set. No citation tool can paper over that.
Read the story → - 05
Answer LSA calls inside 20 seconds or pay for the miss from 1 Oct
FAAR 2.1: From 1 Oct, a 21-second unanswered LSA call can be a paid lead. Speed-to-answer is now a media cost control, not a CX slogan.
Read the story → - 06
Submit Merchant Center sale events against a real landing page (US free listings)
FAAR 3.2: Google will not attach a sale event to a homepage. Stand up a dedicated sale LP (prices visible in HTML), then submit the event. That is the listing unit, not a per-SKU promo.
Read the story →
Ask on the page you already own
A Preferred Sources star, a WebMCP-clean PDP, and a dedicated sale LP are all asks you can ship without a ranking change. The platforms moved the buttons. The work is putting them on surfaces you control.
Ship The Preferred Sources Button
Google now lets a reader star your domain without leaving the article. People have selected more than 600,000 unique sources. Embed the two-line button this week on high-traffic articles, newsletters, and the homepage.
Read the full article →