AI Max starts deciding for you in September
- 01
Google auto-upgrades ACA and campaign-level broad match to AI Max in September
September is a live control window for Search advertisers. Inventory every campaign with ACA or campaign-level broad match this week. Disable the legacy path or enable AI Max yourself and set each control before Google does it for you.
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ChatGPT Ads go live in 31 European markets today, agency-only
If you have EU demand, brief the media AOR on inventory, brand suitability, and measurement this week. Do not wait for self-serve.
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Shopify non-Plus thank-you scripts die Wednesday
Export Settings, Checkout scripts now. Map each tag to a pixel or block, place a test order, and confirm Google Ads, Meta, and GA4 purchases still land before Wednesday.
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Google August 2026 spam update is done; measure from a clean baseline
Compare August 22 onward to a pre-August 18 baseline. Isolate AI Overview and AI Mode impressions from classic results. Fix policy issues. Do not ship a panic content blast.
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LinkedIn adds MQL and SQL conversion types; legacy geo breaks August 31
Confirm CRM stage names, owners, and Conversions API mapping before turning the new types on. Audit campaign-create integrations for legacy geo before August 31.
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Albertsons names Emily Turner CMO
A signal for retail-media, loyalty, and in-house brand leadership demand. Act only if grocery or retail media is in the book of business.
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A default is not a strategy
A September AI Max migration, a Wednesday Shopify script cut, a Monday EU ads open, and an August 31 LinkedIn geo sunset all fail the same way: a team treats the new switch as the plan. Name the live rule, the owner, and the number that still holds if the headline reverses.
AI Max Starts Deciding For You
Google will auto-upgrade ACA and campaign-level broad match Search campaigns to AI Max through September. Search term matching and ACA text customization turn on by default. Inventory the legacy toggles this week, or Google will set them for you.
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