Funnel design, offer pathways, tracking, measurement
Conversion rate optimization built as architecture — funnel design, offer pathways, tracking, and measurement so every conversion goal has a clear path and proof.
Overview
A CRO agency engagement only works when the funnel itself is sound. Conversion Architecture is Magnet’s conversion rate optimization system: offer pathways, TOFU/MOFU/BOFU journeys, and a tracking layer that captures the right events so growth is inspectable, not guessed.
Without this layer, campaigns drive traffic into undefined paths and teams argue about results with incomplete data. With it, every offer has a job, every funnel stage has a next step, and every KPI has a source of truth — the foundation CRO testing actually needs.
Our approach
Offer Mapping identifies conversion goals and the offers or actions that serve them. Funnel Path Design builds journey maps for TOFU, MOFU, and BOFU flows. Tracking Implementation adds events, goals, UTM standards, and pixel logic.
Measurement Setup defines KPIs, dashboards, segments, and benchmarks. Review & Calibration keeps funnels and tracking aligned with business goals as the system evolves.
Foundation is one phase of the FAAR system. Every solution compounds the last.
Explore Foundation→Conversion Architecture is the Foundation blueprint Activation campaigns fill and Acceleration landing pages, CRM flows, and attribution all measure against.
What this looks like in the field.
Conversion Architecture as part of the FAAR system — engagements where strategy, engineering, and distribution ran as one loop, not one-off deliverables.
Commonwealth Inc
3PL logistics website redesign with search-led conversion
Three Sixty Merchandise
Retail merchandising website redesign for Kroger partners
Other solutions in Foundation
Brand Architecture
Positioning, narrative, identity, and a visual/verbal system that every channel can run on. The strategic infrastructure…
Messaging System
ICP insights, messaging hierarchy, and page- and channel-level frameworks so web, ads, email, and product speak with one…
Digital Experience
A web design agency practice for B2B growth — website design, redesign, UX, UI, and engineering that convert demand and …
Data & Analytics Setup
Tracking, tagging, dashboards, and baselines so growth decisions run on clean data and consistent naming from day one.
All work runs on a month-to-month retainer. We start with a diagnostic, then scope the retainer around your growth constraints. Work begins in Foundation (positioning, measurement, conversion architecture) and continues through Activation, Acceleration, and Retention as priorities shift.
Ready to talk about conversion architecture?
Every engagement starts with a conversation. Share your goals and we'll reply within one business day with an honest read on fit.