Read your privacy promises like ad copy.
- 01
Ask how much of each ad dollar reaches the ad
Ask how much of each ad dollar reaches the ad, because stacked fees can take more than a quarter of it before anyone sees an impression.
Digiday
- 02
Keep funding the website that still closes the sale
Keep funding the website that still closes the sale, because AI answers send attention while search and your site still send most conversions.
Business Wire (Demandbase)
- 03
Fix the handoffs before you add another tool
Fix the handoffs before you add another tool, because flat teams lose more time between departments than inside any one system.
- 04
Negotiate streaming TV while sellers are behind plan
Negotiate streaming TV while sellers are behind plan, and trade commitment for data and flexibility you can verify.
Adweek
- 05
Expect platforms to bury content that looks mass-produced
Expect platforms to bury content that looks mass-produced, and make every piece carry a real person and a real point.
Spotify
Check what sits behind the claim.
The teams pulling ahead check what sits behind every claim: their own promises about data, the fees inside a media buy, the traffic that actually converts, the handoffs that slow a launch, the terms a seller will trade when it is behind plan, and whether a piece of content shows a real person behind it.
Read Your Privacy Promises Like Ad Copy
A $25 billion penalty just turned a company's statements about user data into the case against it. Collect every promise your brand makes about data, check each one against what your site and vendors actually do, and give the list an owner.
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