Make fewer assets and back the ones that work.
- 01
Make the website prove what AI told the buyer
Make the website prove what AI told the buyer so a spot on the shortlist turns into a sales conversation.
Userlytics
- 02
Keep the tracking audit even as California curbs pixel lawsuits
Keep the tracking audit even as California curbs pixel lawsuits, because the claims that remain target forms, chat, and consent that does not match reality.
Proskauer on Privacy
- 03
Plan for customer acquisition that costs 60% more than in 2022
Plan for customer acquisition that costs 60% more than in 2022 so 2027 targets rest on what it really costs to win a customer today.
Demand Gen Report
- 04
Give someone ownership of how AI answers describe the brand
Give someone ownership of how AI answers describe the brand so a channel buyers already use gets measured instead of guessed at.
G2 Research
- 05
Set limits before always-on AI agents reach your marketing accounts
Set limits before always-on AI agents reach your marketing accounts so faster work does not come with unreviewed spend or publishing.
Decrypt
Cheap output is not the same as impact.
AI made content, research, and routine work cheap. The edge now comes from judging what each piece moves, proving claims where buyers check them, measuring channels nobody owns yet, and putting limits on agents before they act.
Make Fewer Assets And Back The Ones That Work
AI made marketing content cheap to produce, and most CMOs now worry they are making more of it for less impact. Judge content by what it moves, then fund fewer pieces properly.
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