Enthusiast Auto Group

EAG sells rare and collectible BMW M vehicles in Cincinnati. Buyers need authenticity, restoration depth, and technical proof before they inquire. Magnet rebuilt enthusiastauto.com as a Next.js platform with Payload CMS, Shopify Storefront API for parts, Neon/Prisma vehicle inventory, NextAuth, and a custom /admin CX surface. Webflow and Memberstack are retired. Foundation first, then Activation. Published post-launch claims still stand: 47% more qualified leads.

Foundation started on-site: interviews with master technicians, sales, and long-time clients to map how collectors evaluate authenticity and documentation. Brand architecture refined positioning and messaging so the site mirrors the precision of EAG's restoration work. Typography, spacing, and interaction stay aligned to BMW's own design language.

We designed and built a commerce-ready digital experience on Next.js 16: Neon/Prisma vehicle inventory, Payload CMS for editorial pages and blog, Shopify Storefront API for parts only, NextAuth for members and staff, and a custom /admin CX platform for listing, docs, favorites, and day-to-day sales ops. Vehicle PDPs are not a Shopify product. Parts checkout is. That split is the architecture. Webflow and Memberstack are retired; members and favorites live in the platform.

Attribution and inventory templates came before paid spend. Analytics, event tracking, and clean vehicle templates were wired so Activation would land on pages built to convert, not a homepage hope. That order is the playbook.

Activation layered on the measured Foundation. Lifecycle email and nurture keep high-intent buyers engaged between inventory drops, including list-hygiene re-engagement on the client Klaviyo program. Search marketing and paid media target collectors researching specific M-series models so demand lands on inventory templates, not a generic brochure.

Every channel compounds because Foundation infrastructure supports it: clean inventory templates, event tracking, and messaging that does not reinvent the car on every campaign. Collectors get proof. Marketing gets a system. Sales gets an admin surface that matches how the floor actually works.

Published post-launch claims still stand: 47% more qualified leads, 52% lower bounce, 68% stronger mobile engagement, 35% longer time on vehicle detail pages. The 2026 rebuild deepens the same Foundation so Activation keeps compounding on enthusiastauto.com.