Show finance what brand spend buys.
- 01
Plan the website for visitors that are AI agents
Plan the website for visitors that are AI agents so falling human traffic does not get mistaken for falling demand.
Cloudflare
- 02
Expect less web tracking and fuzzier ad results on iPhones
Expect less web tracking and fuzzier ad results on iPhones so the budget is not judged on numbers that quietly got weaker.
Digiday
- 03
Pick one opt-out method before the new texting rules start
Pick one opt-out method before the new texting rules start so customer messages keep reaching people without new legal exposure.
Nixon Peabody
- 04
Check how much of the media plan runs through three companies
Check how much of the media plan runs through three companies so one platform's change does not move most of your results.
The Desk
- 05
Agree the CMO scorecard before the clock starts
Agree the CMO scorecard before the clock starts so the role is judged on a mandate it was given time to deliver.
CMO Huddles via EIN Presswire
- 06
Keep existing customers out of acquisition ad spend
Keep existing customers out of acquisition ad spend so the cost of winning a new customer is measured honestly.
MediaPost
Spend that can explain itself keeps its budget.
Brand budgets, website traffic, ad tracking, and the CMO seat are under the same pressure: the work that can show what it bought keeps its funding. Build the leading indicators, the clean reporting, and the small tests now, before the next budget meeting asks for them.
Show Finance What Brand Spend Buys
Most B2B marketers plan to spend more on brand next year, and almost half say getting that money signed off is hard. Make the case in finance's terms, with leading indicators and small tests that prove the work.
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