The doorman works for the house.
- 01
Do not let one platform own your traffic, because Reddit just lost a million visits a week
Traffic you rent from a platform can disappear in a single product change, and the bill arrives in your pipeline a quarter later.
Reddit (shareholder letter)
- 02
Find out how much of your search budget is already buying AI answers
Money moving into a new placement without a line in the report is money nobody is managing.
Google
- 03
Check Meta's conversion numbers against real orders before Black Friday
Budgets follow reported results, and a counting change at the start of the holiday season can move real money on paper gains.
PPC Land
- 04
Make your pages explain, because visitors who arrive from AI are ready to buy
The visitor an AI tool sends has usually already compared options, and the page they land on has one job: confirm the choice.
Adobe
- 05
Ask what Safari is about to switch off in your advertising measurement
Measurement that quietly breaks for Safari visitors will make campaigns look worse than they are on exactly the devices many buyers use.
WebKit
- 06
Plan 2027 for the team you have, because most marketing teams are not growing
If the team will not grow, the work has to get simpler, and the slowest part is usually the handoff, not the software.
Business Wire (Demandbase)
- 07
Watch today's data center votes as a reading of how the public feels about AI
Public opinion about AI is turning into votes, and the brands that use it loudly will be judged by the same mood.
Politico
The visitor is changing, and the door is a decision.
Across this week's news, the people who reach a business are increasingly sent, counted or filtered by software: an agent shopping on a customer's behalf, an AI answer that keeps the search on Google's page, a phone that counts the purchase, a browser that refuses the tracker. Each change moves a decision that used to be made by default into the open. The companies that write down who they let in, how they count what happens and what their pages say will keep their footing as the platforms redraw the street.
The Doorman Works for the House
Amazon turned away Meta's shopping agent and Walmart built it a door with a guest list. Every store now decides who gets in on a customer's behalf, and the decision follows the way the store makes its money.
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