Katz Teller

Katz Teller has practiced in Cincinnati since 1988 — litigation, corporate, and regulatory work — but the site read outdated against peer firms. Magnet ran positioning and experience workshops, restructured content for service discovery, and shipped a Jamstack build on Vue 3 and Sanity. Traffic and rankings improved; qualified inquiries followed.

Workshops clarified how prospects evaluate law firms: practice-area depth, attorney credentials, and proof of outcomes — not mission statements. We rebuilt the messaging system so each practice area and attorney profile says something specific enough to shortlist on.

Information architecture connects practice areas, attorney bios, and insights through internal linking designed for users and crawlers. Legal buyers research quietly; the site has to do the first interview without a partner in the room — the same dynamic as the invisible buyer.

Engineering delivered a Jamstack digital experience: Vue 3 frontend, Sanity headless CMS, responsive layouts, on-page SEO in templates. Marketing publishes bios, case highlights, and news without developer support.

Search marketing was structural — intent mapping and content depth baked into practice pages, not a blog afterthought. Rankings and traffic climbed because the architecture deserved them.

Post-launch, qualified inquiries rose from prospects who already understand Katz Teller’s expertise before the first call. The firm’s digital presence finally matches a practice built since 1988.