A counter in someone else's store.
- 01
Fix the company knowledge your AI reads before you blame the model
Most wrong AI answers start as content problems, and marketing owns much of the content those answers come from.
Paligo
- 02
Train people to judge AI output, and put the workforce plan in front of the board
A policy tells people what is allowed; only training teaches them to notice when an AI answer is wrong.
Deloitte Global
- 03
Plan the content program for search referrals that are not coming back
The businesses most dependent on search traffic are retiring the rank report, and a scorecard built on it is measuring last year.
Search Engine Journal
- 04
Budget 2027 for cautious executives and an ad market that still grows
A cautious year rewards the team that can move money quickly, and habit is often the most expensive line in a media plan.
AdWorld.ie
- 05
Check whether two new state privacy laws reach your marketing on January 1
Louisiana's revenue test can cover a company with few Louisiana customers, and its ad-targeting assessments apply from the first day.
Mirick
- 06
Build accessibility into the website itself, because widgets do not stop lawsuits
Accessibility is a property of how the site is built, and one in four suits this year named a site that already had a widget.
UsableNet
The platforms count what happened on their floor; only you can count what happened next.
This week's news keeps returning to the gap between what a system reports and what a business can verify: AI tools answering from outdated company material, boards approving AI without a workforce plan, publishers retiring the rank report as search clicks fall, marketers expecting agents to do customers' research, and website lawsuits that a widget cannot prevent. The through-line for a marketing leader matches today's Featured: the advantage goes to the team that keeps its own record of what customers did.
A Counter in Someone Else's Store
OpenAI now lets a brand claim its profile inside ChatGPT, staff its own agent there and pay to send ad traffic to it. It is the department store concession rebuilt for a billion shoppers a week, with one difference that matters: the store keeps the conversation, so the counter has to send the customer somewhere the brand can hear.
Read the full article →